Posts by author: Michael Ewing

I have consulted with over 300 businesses of all shapes and sizes during my time as an Inbound Marketing Consultant at HubSpot.  I’ve consulted websites that have lots of traffic and only want to increase conversion rates and websites that have just launched and are in desperate need of traffic and customers to stay in [...]

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Online reviews and social communities are major influences on today’s consumers. In fact, 90% of people will trust brand recommendations from a friend. When was the last time you checked a site out or even bought something based off of what a friend posted on their Facebook wall? I’m willing to bet that you have [...]

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A successful B2B company will use all the tools at its disposal to recruit new clients and tap into new markets. So it’s surprising when B2B companies with the proverbial good head on their shoulders voluntarily shy away from delving into eCommerce, because they should be doing just the opposite – embracing eCommerce as a [...]

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Your mama’s so big, she represents $2.1 trillion in market revenue. Okay, so it’s not just your mother; it’s the collective American mom who’s doing some heavy spending. It’s a giant market, and savvy advertisers will do well to target this population, as they have already been trying to do for ages. But with the [...]

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Yes indeed, the online Christmas shopping season is upon merchants from all over the world.  Consumers have begun thinking about their holiday purchases for loved ones and will be going online to do their research and purchases.  It is important to note that the mobile aspect of this holiday season — make sure your store [...]

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Exactly 30 days ago my friend and colleague  Sarah Bedrick, forwarded me a TED Talk with Matt Cutts discussing a way to try new things and improve areas of your life with a 30 Day Challenge.   I was inspired by Matt’s talk and challenged myself to publish a blog post every day for 30 days.  This [...]

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Large Ecommerce companies and small businesses alike have joined the social media revolution led by Facebook and Twitter, many opting to use paid search for Facebook and Promoted Tweets on Twitter to drive more sales.  But, are these efforts effective in driving brand loyalty – an essential component of long-term success – and will either [...]

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eBay Motors has released an impressive mobile app that will ensure success for the growing channel.  For those unfamiliar, eBay motors is a distinct section of eBay that is dedicated to motor vehicle sales including parts and accessories.  This section of eBay has seen steady growth while becoming a major source of revenue many merchants.  [...]

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HubSpot User Group (HUG) is rapidly approaching –  Sep. 15, 2011!  HUG is a 2 day action packed event where attendees will learn directly from HubSpot experts on how to excel their inbound marketing performance and surpass their competition.  Did you know that HubSpot users whom attend HUG attract 135% more leads?  Or that you [...]

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