Currently viewing the category: "E-commerce Inbound Marketing"

You can become an inbound marketing rockstar by being a creator, not a dreamer. A creator writes blog posts and gets engaged in social media for inbound marketing. A creator has a great idea to generate more traffic and leads and then acts upon it. A creator sets inbound marketing goals and sticks to them. [...]

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The main goal of any B2B or B2C website should be to drive more traffic and generate more leads.   The creation of new, interesting and remarkable content to any website will make it more attractive to both visitors and search engines alike.  eCommerce blogs have a side goal that is equally as important as driving [...]

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Your eCommerce Inbound Marketing Optimization Strategies should start and end with your customers in mind. When a customer orders a product from you, you need to Reward, Interact and Thank them: “Americans will Spend 9% More With Companies That Provide Excellent Service – But 2/3′s Feel Companies Are Not Doing Enough To Earn Their Business” [...]

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If you have read any online marketing article in the last 6 months, you already know the power of Ecommerce Inbound Marketing and have heard the many reasons why you should be engaging immediately.  But the engagement part is not always so easy, especially for small to mid-size companies.  The limited resources to dedicate to blogging, [...]

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Small eCommerce or startup companies with great ideas are usually strapped with a pretty tight budget, and actually having the budget to make an effective marketing campaign come to life can seem like the best Christmas present EVER. As I have previously discussed along with almost every breathing marketer today, Inbound Marketing is overtaking Outbound Marketing in [...]

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The below list is a short and sweet step by step guide that explains how to do Keyword Research for Search Engine Optimization.  The list is explained in a 3 Part Series on Keyword Research.  I encourage you to read each article: Part 1 of Exotic SEO Keyword Research Part 2 of Exotic SEO Keyword [...]

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A consumer facing e-commerce store is one that deals directly with people who buy a product or service.  Let me emphasize the important part:  A store that DEALS DIRECTLY with PEOPLE who buy a product or service.  Is your e-commerce store really dealing directly with people who buy your products or services?  Are you involved [...]

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E-Commerce Inbound Marketing is the (1) process and practice of creating remarkable content and (2) getting others to find and remark on that content by engaging in online communities with the (3) goal of getting users from those communities to visit your store and purchase your products.   Let’s dissect this definition by looking at the most relevant points. 1. Create Remarkable [...]

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So how do you get quality inbound links for your e-commerce store? Follow these 6 easy steps. 1.  Engage Your Community. Actively engage your community and ensure that you have accurate, relevant, quality information spread throughout your site.  For instance, if you are selling pet products, you should have a flickr account setup that invites [...]

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