Be sure to be preparing NOW for the online holiday traffic today. Here is a great webinar that myself and our eCommerce Team at HubSpot delivered with Michael Briggs of Website Publicity to help you prepare: Pumping Up Q4 Sales: Prepare Now for Holiday Sales and Don’t Be Left In The Cold Enjoy! Tweet

Continue Reading

Google+ is just a couple of months old and has already seen massive growth. But is that growth enough to overtake Facebook as the preferred hangout of so many millions of consumers? Time will tell but my hunch is that Google+ will ultimately win the brewing social commerce war. The real test will be when [...]

Continue Reading

A blog subscription page is a website page focused on increasing email subscribers to your blog.  This page is traditionally designed to showcase the most recent blog articles while driving attention and focus to the Subscribe via Email form field.  The necessity of a blog subscription page comes from the fact that often times customers [...]

Continue Reading

America is enthralled with social media tools — 79% of Americans use the internet and 47% use at least one social media site. But what do we talk about on social media and sections of American’s represent that 47%? Social media strategy firm Hasai researched the topic and made a fantastic infographic that draws several [...]

Continue Reading

The mobile revolution is here. Shoppers prefer to use their mobile phone to take care of simple tasks while in-store and often times prefer their mobile device over a store associate. Consumers are going to their smart phone in and out of stores to look for the best deals and advice on the products they [...]

Continue Reading

The Zero Moment of Truth (ZMOT) has been coined by Google and roughly translates to the thought and decision process that a consumer goes through when researching, thinking or learning about a product or service.  In the words of Jim Lecinski, author of The Zero Moment of Truth, “consumers learn from search results, user reviews, [...]

Continue Reading

“The most valuable of all talents is that of never using two words when one will do.” – Thomas Jefferson Tweet

Continue Reading

Time is the currency of our lives.  The supply is limited and everyone needs more of it.  Each of us is given an identical 24 hours each day, and our success is largely determined by how we use these hours.  Treat your website like you do your life, make every second count — because they [...]

Continue Reading

The necessity of consistently creating educational and  remarkable content for  search engine optimization success has made blogs a cornerstone of many  businesses.  Small businesses eCommerce store owners can now go online and express their passion and knowledge for their industry through a blog while helping their search rankings improve.  Every article published helps to boost [...]

Continue Reading