The below list is a short and sweet step by step guide that explains how to do Keyword Research for Search Engine Optimization. The list is explained in a 3 Part Series on Keyword Research. I encourage you to read each article:
1. Brainstorm a list of keywords and keyword phrases a person may type in to find your website. Remember to be specific.
2. Go to Google AdWords and create an account.
3. Go to Google’s Keyword Tool and enter your list of brainstormed keywords and keyword phrases. Narrow down the list of keywords generated in this report to be specific to your industry by selecting the categories most relevant to your business.
4. Export the generated list to an Excel spreadsheet. Create two new columns next to your keywords. The first will be named “Keyword Difficulty” and the second column will be named “# of Google Search Results”. This second column is optional but helpful when determining which keywords to focus on.
5. Go to Google.com and utilize the Related Search tool to create more keywords based on your initial list generated from Google AdWords Keyword Tool. Copy and Paste all new keyword ideas into your Excel spreadsheet under your initial list generated from the Keyword Tool. Remember to document the number of Google Search Results for each keyword if this seems viable to you.
7. Sort your spreadsheet by the Keyword Difficulty column with the smallest percentage first. Pick 10-15 keywords between 0% and 35%. Pick 5-10 keywords between 35% and 50%. Pick 1-5 keywords between 50% and 70%.
8. Congratulations!! You have completed your keyword research and now have an optimized list ready for search engine optimization!
Subscribe via Email
Connect with Me!
- Gain Competitive Advantage with Attribution: Predictions from Adobe Summit April 16, 2014
- Beyond Push Notifications: What Can Beacons Do For Retail? April 14, 2014
- Profile of A Chief Marketing Officer [Infographic] April 11, 2014
- Ecommerce Enters the Marketing Cloud: Insights from Adobe Summit 2014 April 7, 2014
- What Customers Think About In-Store Tracking [Infographic] April 4, 2014
- Advantages and Disadvantages of Solar Energy December 13, 2013
- A Peek on How Folks View Home Vitality December 9, 2013
- The Disadvantages of Solar Energy December 9, 2013
- The Advantages of Solar Energy – Going Green Is Not Only About Protecting the Environment December 9, 2013
- Children Can Study About Photo voltaic Energy October 17, 2013
- 25 effective design patterns for ecommerce site search results April 16, 2014
- How could Harvey Nichols have made its site more luxurious? April 16, 2014
- Six omnichannel trends in ecommerce April 15, 2014
- Crocs shows in-store technology and assisted selling works April 14, 2014
- Club Clarins: a step towards the single customer view April 11, 2014
- Online Purchase Cycle in 2014 Messy; Not a Funnel April 16, 2014
- 10 WordPress Ecommerce Plugins to Improve Product Pages April 16, 2014
- 4 Tips for Testing Copy on an Ecommerce Site April 15, 2014
- Ecommerce Marketing vs. Shopper Annoyance April 14, 2014
- 9 Equity Crowdfunding Sites to Finance your Business April 14, 2014
- Start With A Small, Intense Fire April 15, 2014
- Discover, Define & Target Your Audience (FS049) April 11, 2014
- How Contempt Breeds Business Cancer (& 5 Ways to Kill It) April 9, 2014
- 3 Story Tools Your Brand Needs (FS048) April 4, 2014
- Processing Praise, Ignoring Crickets & Why We Need Validation April 1, 2014